Monday morning panic. Your boss just blindsided you with a question about your team’s LinkedIn strategy.
Don’t worry, you’re not alone.
In the fast-paced world of content creation and distribution, LinkedIn—a powerhouse for B2B and high-consideration B2C marketers—can easily get lost in the shuffle.
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The Power of LinkedIn
Exceptional content demands a strong distribution plan. And LinkedIn is a platform you simply can’t ignore.
In the UK alone, a whopping 96% of B2B marketers use LinkedIn for content marketing, with a staggering 61% finding it highly effective. While other social channels might grab attention, professionals spend their time on LinkedIn. And let’s not forget—a massive 80% of B2B leads come from this platform!
Standing out online as a business is tougher than ever. There are more platforms, algorithms, and content types than ever before, and more businesses competing for attention. In fact, over 2.7 million companies post on LinkedIn daily.
What is LinkedIn Marketing?
LinkedIn marketing uses the professional networking platform, LinkedIn, to promote and advertise your brand or business. This can be done through content creation and sharing, connecting with professionals, joining groups and communities, and paid advertising.
Why is LinkedIn Marketing Important?
With over 950 million users, LinkedIn is the world’s largest professional networking platform. Its user base is more engaged and affluent than other social media platforms, making it ideal for building brands, generating leads, and establishing industry thought leadership.
Best Practices and Tips for LinkedIn Marketing
Ready to dive into LinkedIn marketing? Start with these best practices:
- Set Clear Goals: Define your objectives, whether it’s increasing brand awareness, generating leads, or establishing thought leadership. Identify your target audience and tailor your content accordingly. For example, emerging entrepreneurs can focus on sharing industry insights, while B2B businesses can highlight case studies.
- Create Valuable Content: LinkedIn is about networking and building connections. Share valuable content consistently, like blog posts, articles, videos, images, or curated content. Use eye-catching visuals, share industry news, engage with others, and use relevant hashtags.
- Focus on Leads, Not Sales: LinkedIn is about building relationships and credibility. Offer expert advice rather than hard-selling. While direct sales are possible, position your product or service in a business-appropriate context.
5 Key Components for LinkedIn Success
To achieve your content marketing goals on LinkedIn, focus on these five essential elements:
- LinkedIn Company & Showcase Pages: Create a strong brand foundation.
- LinkedIn SlideShare: Share visually engaging content and presentations.
- LinkedIn Publishing: Establish thought leadership and build authority.
- LinkedIn Sponsored Updates & Direct Sponsored Content: Reach a wider audience and drive engagement.
- LinkedIn Groups: Connect with your target audience by joining relevant groups.
Remember, people use LinkedIn differently than other social networks.
They primarily use it for keeping up with news, researching brands, and following companies. LinkedIn is also the top platform for B2B lead generation and recruiting.
Ready to Supercharge Your LinkedIn Strategy?
LinkedIn is a goldmine for B2B marketers. By focusing on valuable content, relationship building, and clear goals, you can reach its full potential. Ready to take the next step? Book a free consultation today!